Geo-marketing and E-marketing

Geo-marketing is another new way of e-marketing, as more people are starting to use phones, companies can track these devices and send ‘push notifications’ to the user dependant on their location. This means that wherever you are you could receive an update which you could potentially not want but something which would catch you attention. For example if the user was located near a Pizza Hut and the users smart phone contained a Pizza Hut app then it could potentially suggest meal ideas and update the customer on any deals or offers which are on at that store. This enables people to advertise their offers without drawing the customer towards the premises.

E-marketing is the marketing of products using online services. It can be conducted mainly by using email but can take other forms of wireless media. An example of a good use of e-marketing is someone setting up a shop either on line or in the high street, once a customer has brought something they would be placed on a mailing list, e-mails will then be regularly sent to then informing them of new products and price reductions.