Geo-marketing and E-marketing

Geo-marketing is another new way of e-marketing, as more people are starting to use phones, companies can track these devices and send ‘push notifications’ to the user dependant on their location. This means that wherever you are you could receive an update which you could potentially not want but something which would catch you attention. For example if the user was located near a Pizza Hut and the users smart phone contained a Pizza Hut app then it could potentially suggest meal ideas and update the customer on any deals or offers which are on at that store. This enables people to advertise their offers without drawing the customer towards the premises.

E-marketing is the marketing of products using online services. It can be conducted mainly by using email but can take other forms of wireless media. An example of a good use of e-marketing is someone setting up a shop either on line or in the high street, once a customer has brought something they would be placed on a mailing list, e-mails will then be regularly sent to then informing them of new products and price reductions.

On-line Auctions

Online auctions allow users to bid for a product or a service over the Internet The most typical sites which apply this business model is eBay.  When compared to other online line shops which can also be found on the high street, online auctions can be classed as a way to save money, this is because people can start to bid what they feel right is for the product and don’t necessarily have to pay the price originally paid for it. Due to this and the excitement you get when you are in a bidding war with some one you have never met before, some people can become addicted and then because you bid, even though they could start off with a matter of penny's you could soon be spending way more than a hundred pounds. People using online auctions can often think they will loose money, however in most cases a minimum sale price can be set up ensuring them a certain amount.

Google Ads

Every one sees Google Ads but don’t really realise what they are looking at. In most cases it is the top three results shown with a yellowish hue behind them. Its  an online feature within Google and uses a technology that will only target the marketing power towards the audience. It carries out this procedure by looking at what the user is searching for. For example if a person searched for online groceries, then Google Ads will promote ASDA, Ocado and Waitrose. This could also work on a pay per hit basis, where each time someone clicks on the link, the company has to pay Google a certain amount.

QR codes

QR codes are a marketing tool used by companies all over the world and are a fun way of making you visit their web site and also a way of sub -consciously making you read around their own specific product or service. To make the QR codes work all that is needed is a smart phone or tablet  with a QR code reader app. These work by reading the pattern of the black squares on the white background, and then convert them into a URL address or a piece of text which the owner has written. You are able to find QR codes anywhere and are used on places like billboards, bus stops, web sites, TV ads, sides of buildings and anywhere also you can think of which a large black and white image can be displayed. If you have you own smart phone with a QR code reader or you have to borrow someone else’s.  The QR code featured is one which we created to be entered into a smart phone device and if entered will display more information about QR codes.

Timeline documenting the growth of the internet

eBay and Amazon

E-commerce, or as some have come to know it as - electronic commerce is the buying and selling of products or services over electronic systems such as the Internet and other computer networks. Over the last ten years, E-commerce has become even more popular and has developed with the help of large firms such as Ebay and Amazon. With the help of other firms and development projects such as the Apple iPhone, they have enables the average consumer to do their shopping ... Whenever, Wherever, and with anyone at any time. E-commerce have many advantages and disadvantages. The main benefits of it are that users can buy/sell their products 24/7, anyone can carry out the necessary procedures, customers have more choice because they can chose between multiple shops which they otherwise don’t have access to, finally the running costs of the sites are a lot smaller than owning a shop on the high street. The main disadvantages that arise when talking about e-commerce is that it is easy to commit fraud especially because all details of that person has to be sent over the Internet. When buying something you are unable to see the product which you are actually buying and therefore might get scammed into buying something different to what you want, it is quite easy to have some kind of technology problems while carrying out the sale made worse if someone is educated in the world of hacking then it would be very easy for them to gain access to all you information and become you while also committing credit card fraud and taking your cash.